AI for account based sales

Win the 500 accounts
that matter.

Republik lets high-ticket B2B companies deploy an AI agent that learns your market, builds account playbooks, creates personalized content, and tracks the signals that tell you who to work first.

Formalize
18 sources so far…

No dedicated People leader in post

Brief
Playbook
Intelligence

Søren Vasø is winning

Formalize

160 employees

Aarhus

Denmark

Core
Fit
Strong

Formalize crossed 160 employees while running a live pivot from single-product whistleblowing into a full GRC platform — across four countries, under Series B board pressure to deploy €30M into ARR growth fast. The scale and the transformation are happening at the same time.

Why now

The Munich office is under a named end-of-2026 headcount target (30 employees). The CRO and CFO have both departed since the Series B closed. There is no dedicated People leader in evidence at a company now running four offices across four countries under board pressure to grow ARR fast.

Why us

We work exclusively with Nordic scale-ups in the 100–500 employee range going through exactly this inflection — and both Heartwood founders built people functions inside Nordic scale-ups before starting the practice. Formalize’s current profile matches the pattern we know best: post-Series B, multi-country expansion, no dedicated People leader, leadership team under pressure.

Core challenge

No dedicated People leader during multi-country expansion

Formalize is scaling past 160 employees across four countries with no VP People, CPO, or CHRO in post. The people systems — compensation, performance, onboarding, hiring frameworks — that a company at this stage needs to operate are either informal or absent, and the gap compounds every month as the Munich ramp adds headcount and the CRO and CFO seats remain unfilled.

Other challenges

ALeadership team stability after two C-level departures
BFounder-led intuition hitting the 200-employee threshold
CPlatform focus risk under GRC expansion pressure
Republik — playbook walkthrough video

The sheet you never get done. Let AI work it.

A
B
C
D
E
1
Company
URL
Employees
Geography
ICP Match
2
NordShip Logistics
nordship.dk
150
Copenhagen, Denmark
94
3
Ephemeral
ephemeral.io
165
Copenhagen, Denmark
93
4
Black Signal
blacksignal.com
440
Madrid, Spain
92
5
Goodwill Transport
goodwilltransport.co.uk
425
London, UK
91
6
AlphaWave
alphawave.de
Barcelona, Spain
90
7
ScandiOps
scandiops.no
590
Oslo, Norway
89
8
Portwise
portwise.se
2200
Gothenburg, Sweden
88
9
FleetConnect
fleetconnect.nl
420
Rotterdam, Netherlands
87
10
BrightPath Analytics
brightpath.se
160
Stockholm, Sweden
86
11
IMPORT_logihavn_v2
logihavn.dk
880
Aarhus, Denmark
85
12
TransNord AB
transnord.se
1200
Gothenburg, Sweden
#REF!
13
Meridian Freight
meridianfreight.com
285
Hamburg, Germany
83
14
Oakbridge Consulting
oakbridge.fi
485
Helsinki, Finland
82
15
Vektora
vektora.eu
90
Tallinn, Estonia
81
16
ClearPort
clearport.dk
2280
Copenhagen, Denmark
79
17
HelixInfra
https//helixinfra,de
95
Munich, Germany
78
18
Pinewood Systems
pinewood.io
255
Unknown
77
19
Coastline Energy
coastline-energy.no
335
Bergen, Norway
76
20
Ravn Technologies
ravn.tech
155
Copenhagen, Denmark
91
21
Oglass AI
oglass.ai
325
Malmö, Sweden
88
22
DryNordic
drynordic.com
315
Stockholm, Sweden
75
23
ChainLink Baltic
chain.lv
2440
Riga, Latvia
74
Julie B.
John T.

I have no clue about which accounts to start with!

How Republik works

From names on a wish list to a playbook for every account.

Start by uploading your list and let AI research it

CloudWatch
Firmographics0 sources so far
Headquartered in Aalborg, Copenhagen

Research enriches each account with firmographics, challenges, people, finacial data and more. From it, you get 4 capabilties that let’s you win your market.

Account Playbook

Builds the playbook to win each account.

Reads the account's research, weighs it against the problems you solve, lays out the approach, builds the buyer roster, and gives you a playbook to follow, for every account on your list.

Account Signals

Tells you which accounts to work first.

Tells you how well each account fits your ICP, whether the timing is right, and where you're most likely to win, so you start with the accounts worth your time instead of a flat list with no order.

Account Content

Drafts outreach angles with the proof built in.

Connects what it found in the account, the gap, the timing, the stated problem, to your own case studies and results, so every angle lands as "we've solved exactly this before."

Market Intelligence

Zoom out to spot trends across your market.

Synthesizes the deep research across every account, so you can see patterns and trends at the market level. Ask it questions and get answers that help you adjust your GTM across every department.

A full workspace built
around your account list.

Account Playbooks, Signals, Content and Intelligence all connect to segments and account-level views. Your team opens any account and is ready to go.

Republik workspace — account list and views

Meet Republik’s

Legatus

Legatus is the AI agent inside Republik, built for high-ticket B2B companies running account-based sales. It runs the work for you, so you just point it at the job you want done across your account list.

Win the accounts that matter.

Republik could work your entire list and start letting you connect with the accouts that matter same day.